EY, the Golden Age Foundation and the HKUST Institute for Emerging Markets seal a partnership through a memorandum of understanding

29 August 2025

ey, la golden age foundation et l'institut des marchés émergents de l'hkust ont officialisé leur collaboration en signant un protocole d'accord, pour renforcer l'innovation, le développement des marchés émergents et encourager les partenariats stratégiques.

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ey, the golden age foundation and the hkust institute of emerging markets have formalized their collaboration by signing a memorandum of understanding, marking a strategic partnership to support innovation and development in emerging markets.

A new strategic partnership between EY, the Golden Age Foundation, and the HKUST Institute of Emerging Markets

The business and education world has been marked by a significant alliance. EY, a global leader in consulting and auditing, has partnered with the Golden Age Foundation and the HKUST Institute of Emerging Markets through a memorandum of understanding. This collaboration aims to address the growing challenges posed by global demographic changes and to leverage the opportunities offered by the silver economy. Together, these organizations seek to transform the current dynamics and promote sustainable growth in emerging markets.

What are the main objectives of this partnership?

The partnership between EY, the Golden Age Foundation, and the HKUST Institute of Emerging Markets is based on clear and ambitious objectives. One of the fundamental missions is to promote innovation and research in the field of the silver economy, which focuses on the economic opportunities arising from the aging world population. By bringing together EY’s expertise in consulting and auditing, the philanthropic support of the Golden Age Foundation, and the academic knowledge of the HKUST Institute of Emerging Markets, this partnership aims to create new and effective solutions for current demographic challenges.

Another key objective is to develop educational and training programs for sector professionals. These initiatives will enhance the skills and knowledge necessary to navigate an ever-changing economic environment. Furthermore, the partnership aims to promote international exchanges and cooperation among various market players, thereby facilitating access to new markets and the adoption of best practices.

How will this partnership impact the silver economy?

The silver economy represents a growing share of the global economy, with profound implications for various sectors such as tourism, health, real estate, and information technology. Through this partnership, concrete projects will be launched to optimize services and products aimed at an aging population. For example, initiatives aimed at boosting cruise tourism in Ireland or promoting medical tourism in China could benefit from the combined expertise of the partners. To learn more about how the purchasing power of the silver economy is driving cruise tourism in Ireland, check out this article.

Moreover, the partnership will support the development of innovative technologies tailored to the needs of seniors. Manufacturers of household appliances, for instance, are increasingly focusing on the silver economy, creating products that improve the quality of life for the elderly while meeting specific requirements. These advancements contribute not only to consumer satisfaction but also to the economic growth of the companies involved.

What projects will be implemented through this memorandum of understanding?

The memorandum of understanding establishes several flagship projects aimed at strengthening collaboration among the three entities. One of the key projects is the creation of a research center dedicated to studying emerging markets and the silver economy. This center will serve as a hub for innovation, facilitating interdisciplinary research and the exchange of knowledge between academic experts and industry professionals.

Another important project is the development of mentoring and continuing education programs for young professionals. These programs aim to prepare the next generation of leaders capable of managing demographic challenges and seizing the economic opportunities that arise. In parallel, awareness and advocacy initiatives will be launched to promote the importance of the silver economy to policymakers and economic stakeholders.

Additionally, the partnership plans international collaborations to study best practices and successful models in different countries. This includes case studies on how Dr. B Dental is transforming dental care within the silver economy, accessible via this article.

What are the expected benefits for stakeholders?

The benefits of this partnership are multiple and touch a wide range of stakeholders. For EY, this collaboration enhances its position as a leader in strategic consulting, allowing it to expand its capabilities in the field of the silver economy. The Golden Age Foundation benefits from access to the resources and expertise of EY and the HKUST Institute, thereby strengthening its philanthropic impact and initiatives in favor of seniors.

The HKUST Institute of Emerging Markets benefits from this alliance by gaining access to research and funding opportunities, while strengthening its academic vocation and collaboration with the industry. Companies engaged in the silver economy find in this partnership a reliable partner to develop innovative solutions tailored to the specific needs of their target markets.

Finally, consumers, particularly seniors, directly benefit from this collaboration through improved services, products, and technological innovations that better meet their needs and enhance their quality of life. This synergy among the three entities promises to create a dynamic and resilient ecosystem capable of adapting to global demographic and economic changes.

What is the long-term impact of this partnership on global markets?

In the long term, this partnership between EY, the Golden Age Foundation, and the HKUST Institute of Emerging Markets is likely to profoundly transform global markets. By focusing on the silver economy, the partners will be able to anticipate and respond effectively to demographic changes, thereby ensuring sustainable and inclusive economic growth. This proactive approach will help reduce economic disparities and improve the quality of life for aging populations around the world.

Moreover, by fostering innovation and research, this partnership will contribute to the development of new industries and the creation of skilled jobs. The emerging technologies developed within this memorandum of understanding could be exported to other markets, enhancing the competitiveness of companies and stimulating the global economy.

Finally, the emphasis on collaboration and knowledge sharing among partners will encourage a culture of international cooperation. This will facilitate the dissemination of best practices and the adoption of effective strategies to address the challenges related to population aging. Ultimately, this partnership represents a model of fruitful collaboration between the private sector, philanthropy, and academia, paving the way for a more prosperous and balanced future for all.